Tuesday’s Child
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Tuesday’s Child *
I was hired by the skincare and lifestyle company Tuesday’s Child to develop their logo and branding. The client wanted the imagery to reflect the sweeping beauty of the Alberta mountains and prairies where they locally source ingredients for their products, while also bringing elevation and sophistication to the branding elements, reflecting their home merchandise.
Logo
Brand Identity
I combined the qualities using wide natural pen strokes in the illustrations, with enough precision to bring intentionality; along with the contrasting boldness and clarity of the different typefaces used, I created a balance of rugged wild with elegant movement, using earth tones and textures to bring it together.
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