Montreal Salsa Convention
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Montreal Salsa Convention *
The objective was an experimental full rebranding of the Montreal Salsa Convention that takes place each year in the city. This project focussed on brand identity, logo design, web development, and merchandise for attendees, with the aim to maintain design coherence across a range of collateral.
Brand identity
Web design
Logo design
Product design
I drew on the vibrancy of Latin dance and incorporated spice into the designs to create the theme for the year, “the spice of life”.
I enjoyed showing viewers the fun they could expect to have through the design, with the aim to let it speak for itself.
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