Ad Campaign
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Ad Campaign *
Marketing
Branding
As part of a marketing course project, I developed integrated ad campaigns for Vancouver-based skincare brand Salty Face. Each campaign was strategically designed around a defined target audience, aligning with the brand’s sustainability mission, natural ingredient positioning, and customer pain points.
All images were sourced from the brand’s website and used strictly for educational purposes.
Grounded in the brand’s neutral aesthetic, I designed a midwinter campaign that contrasted seasonal cold with the warmth and radiance of summer, positioning the product as a year-round glow essential.
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